Design Brief
Description: Design promotional poster that is creative and informative for the type foundry digitally. Anatomy of type promotion poster.
Sender: The Foundry. Font Fish, Type Monkey, Alphabet Soup.
Message: Use this type/product. Anatomy of type.
Audience: The companies customers/professional designers who want quality type.
Objective: Create an informative type foundry poster to promote type anatomy for interested designers. Position Company to make it the go to company for fonts.
Response: Desired audience will see it. Needs to grab attention. Maybe share it, understand it, purchase products from company.
Specifications: 11X17, printed, posted on blog. Border half inch
Budget/Schedule: 30 hours at $30 an hour = $900. Tuesday, Jan. 29th.
